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Creating Winning Bids»Tender Writing

Tender Proposal Writing

Will your proposal keep a tired client turning the pages at 4pm on a Friday?

When it comes to tender writing, it’s easy to overlook the power of words. It’s easy to get a request for a tender proposal and just respond woodenly to the questions it asks: relevant experience, track record, how you’d do the job… that kind of thing.

But what we’ve discovered is that these kinds of responses are mind-numbingly boring.

Why? Well it’s simple actually. When you write a proposal, you do it as if you were speaking to a colleague. Someone who knows all the dry, technical details of your job, and finds them as interesting as you do.

But your prospective client doesn't think that way

What’s different about TenderWins is that we write proposals that not only look amazing, but are enjoyable to read. We use techniques pioneered by the direct-response marketing industry…and we get direct responses up to 94% of the time.

In other words, we take your boring, dull stuff (no offence!) and sit down with you to figure out how to present it in the way we know your client is most likely to respond to:

  • We work out the ultimate benefits and outcomes of the technical features you’ve already identified
  • We examine the RFP to see not only what the technical requirements of the job are, but the underlying goals and issues that drove it to begin with
  • Then we develop key messaging to speak to these - so your client sees that you understand how the technical specs fit into the larger picture
Then we write a proposal to focus on this key messaging - supporting it with the technical features.

See how creating a proposal that takes this approach can make a huge difference in setting you apart from your competitors? (Who, by the way, are all writing tenders dryer than the Sahara sand in summer- all nearly impossible to distinguish from one another.)

When the evaluation team reads your proposal, it’s interesting!

It’s relevant. It says all those things they want to hear, rather than what you thought they wanted based on the RFP.

It shows that you’re in a different league. That you have a totally different approach. That you’re not just a commodity provider - rather, a potential business partner.

To learn more about our tender writing services, hit the button below to get your free consult.

Or, if you’re not quite ready for that, click here to see the other ways we make proposals stand apart

Elements of a successful tender proposal

The tendering process can seem like a mystery. You follow the instructions and spend hours producing tender documents only to have them rejected again and again. What is it the winning tenders have that yours don't? How can you produce a tender proposal that lands you a big contact?

At TenderWinz, we can help. We're experts in the tendering process – from pre-bid strategies to tender writing and tender document design, right through to training your team in presentation techniques. Our team of designers, marketers and writers has over two centuries of experience in winning tenders and creating successful marketing documents.

Keys to tender proposal success

The key to a successful tender proposal is to understand you're producing a sales letter, not an invoice. Your tender document needs to not only outline what you can do for what price, but also convince the client you're the company they want to work with. So how do you do this?

We separate the tender proposal process into four key areas, and specialized members of our expert team tackles each area. They create compelling tenders with a 94% success rate:

Element 1. The Pre-Bid Strategy

One of the reasons behind our high success rate (94%) is that fact we don't just rely on the tender documents. A client is more likely to choose a tender proposal from a company they know and trust. We believe a targeted pre-tender strategy will help the client to fall in love with your company before your tender proposal is even submitted.

We figure out who your prospective customer is, figure out how best to get them to pay more attention to your company, and narrow down the marketing message you need to send them. Then, we produce a range of marketing materials you can use to effectively establish a pre-bid relationship.

Element 2. Tender Writing

Words are powerful. But when you're trying to produce a business document to a tight deadline, you focus on getting the information down on paper and forget to create a compelling tender document that convinces the client why they need you.

Tender writing is an art form, and our team of experienced copywriters can add a little Van Gogh and Monet to your boring tender documents. We create proposals that are enjoyable to read, that support the key messages of your company and show the client how you respond to their needs.

There's a reason we have a 94% success rate – we produce interesting, relevant and targeting tender documents that get your company noticed.

Element 3: Tender Proposal Design

A compelling tender document won't get you anywhere if no one even looks at it. Think about this – if you were a client looking through hundreds of tender documents, and every one looked the same, seemed to be written on the same template, would you not get bored? Would you not start to skim through them, looking for one that stood out?

Be the company that stands out in the tendering process with a custom-designed tender document that incorporates your unique branding message. Our design team get busy with typefaces, logos, charts and colours to create professional designer tender documents that complement your branding message. We're not afraid to experiment and produce a tender proposal that can't help but grab attention.

Element 4: Tender Proposal Presentation

With your sparkling new tender documents in hand, it's time for the fourth and final stage of the tendering process – presenting your tender documents to the client. But if the presenter is less than confident as a public speaker, or comes across as indifferent, unknowledgeable or dull, you could lose the tender.

Luckily, presentation skills can be learned, so at TenderWins we have a team ready to coach your team into top-notch public speakers. We can help you hone the presentation, cure that stage fright and eliminate ums, ahs and off-topic rambles. With our help, any member of your team will be able to stand up and deliver your message personably and professionally.

A successful tender proposal isn't some kind of unsolvable mystery – it's all about learning to sell yourself and your company, and standing out from the pack. With a solid pre-bid strategy, our tender writing and tender document design services and some team training in tender document presentation, you'll soon find the tendering process isn't as scary or unfair as you thought.



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