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Bid writing

Will your proposal
keep a tired client turning the pages
at 4pm on a Friday?

When it comes to bid writing, it’s easy to overlook the power of words. It’s easy to get a request for a tender proposal and just respond woodenly to the questions
it asks: relevant experience, track record, how you’d do the job… that kind of thing.

But what we’ve discovered is that these kinds of responses are mind-numbingly boring.

Why? Well it’s simple actually. When you write a tender, you do it as if you were speaking to a colleague. Someone who knows all the dry, technical details of your job, and finds them as interesting as you do. When you engage tender writing consultants your bid takes on a whole new lease of life.

But your prospective client doesn't think that way.


What’s different about TenderWins is that we write proposals that not only look amazing, but are enjoyable to read. We use techniques pioneered by the direct-response marketing industry…and we get direct responses up to 94% of the time.


In other words, we take your boring, dull stuff (no offence!) and sit down with you to figure out how to present it in the way we know your client is most likely to respond to:

  • We work out the ultimate benefits and outcomes of the technical features you’ve already identified

  • We examine the RFP to see not only what the technical requirements of the job are, but the underlying goals and issues that drove it to begin with

  • Then we develop key messaging to speak to these - so your client sees that you understand how the technical specs fit into the larger picture.

As bid writing experts we focus on
the key messaging - supporting it with

the technical features.


See how creating a proposal that takes this approach can make a huge difference in setting you apart from your competitors? (Who, by the way, are all writing tenders dryer than the Sahara sand in summer - all nearly impossible to distinguish from one another). You need a tender writing expert

When the evaluation team reads your proposal, it’s interesting!


It’s relevant. It says all those things they want to hear, rather than what you thought they wanted based on the RFP.


It shows that you’re in a different league. That you have a totally different approach. That you’re not just a commodity provider - rather, a potential business partner.


To learn more about our bid writing services, hit the button below to talk to us about a consultation.

Or, if you’re not quite ready for that, click here to
see the other ways we make proposals stand apart

tender writing experts

For an evaluation of your tender presentation materials just call 021 760 498


....just enter your email address below and we'll send you your free guide.

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Give us a call on 021 760 498
or click here to email us directly.
Or, if you want to get right into
it right now, use the form on the 

contact page!

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