Tender Proposal Design
…because badly created templates don’t often impress prospective clients
When it comes to tender proposal design, most tender proposals fall flat on their faces from the very beginning. After all, who’s going to want to look at yet another plain-Jane tender proposal design , printed on cheap stock, in the default fonts?
Times New Roman? Might as well use
a header that says
“WARNING: BORING CONTENT AHEAD!”
Sure, clients have to look at it - but it’s a chore.
If your tender proposal doesn’t stand out. It doesn’t catch the eye. It doesn’t invite the reader in. It doesn’t make him want to treat it with reverence, lest he get it dirty or creased.
Everything should be just so...
Most tender proposals get the proportions of things
wrong. How often do you see the Golden Ratio
pop up in default templates? Yet it makes an enormous difference to the subconscious
perception of the document.
Different colours carry different connotations.
Using the right ones at the right places is
important. And let’s be honest, you gotta have
them. We don’t use black and white photos any more, and documents are no different.
Normally the bane of any reader. But with the
right layout and styling they can be a pleasure
to behold, and convey crucial information quickly
Every font has a personality. Times and Arial are cubical-dwellers, which we’re guessing you’re not.
So let’s pick a font that conveys who you are.
These things are rather like the difference between jeans
and a perfectly-tailored suit. Which do you think will make a better impression? Which do you think will get more attention? Which do you think will be taken more seriously?
TAILORED TO YOUR BRANDING - OUTSTANDING TENDER PRODUCTION
“Tailored” is the operative word. A tender proposal design should match your existing marketing creative - so we use that as a starting point. Then we create something both outstanding, and very much “you”.
In fact, in many cases we come up with concepts that take our clients’ existing branding to new levels.
To find out more about the secret to "knock-out" tender production, get in touch on 021 760 498
You can also click here to find out about our other services