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When it comes to tender presentations, most tender documents fall flat on their faces from the very beginning. After all, who’s going to want to look at yet another plain-jane tender design.
Sure, clients have to look at it – but it’s a chore.
If your tender presentation doesn’t stand out. It doesn’t catch the eye. It doesn’t invite the reader in. It doesn’t make him want to treat it with reverence.
These things are rather like the difference between jeans and a perfectly-tailored suit. Which do you think will make a better impression? Which do you think will get more attention? Which do you think will be taken more seriously?
Most documents get the proportions of things wrong. Yet it makes an enormous difference to the subconscious perception of the document.
Different colours carry different connotations. Using the right ones at the right places is important. And let’s be honest, you gotta have them. We don’t use black and white photos any more, and documents are no different.
Normally the bane of any reader. But with the right layout and styling they can be a pleasure to behold, and convey crucial information quickly and accurately.
Every font has a personality. Times and Arial are cubical-dwellers, which we’re guessing you’re not. So let’s pick a font that conveys who you are.
“Tailored” is the operative word. A tender document design should match your existing marketing creative – so we use that as a starting point. Then we create something both outstanding, and very much “you”.
Got existing tender documents? We’ll happily give them a no-cost review and get you winning.
No matter what industry you are in, we can help you position yourself to win more bids.